the breeze is cool and everything is flourishing
from april 24 to 26, the red bean bra autumn and winter 2019 new product launch and dealer ordering meeting were successfully held
all staff of wuxi south hodoyuan investment co., ltd. and dealer friends from all over the country gathered together to talk about friendship, seek business opportunities and seek development.
the atmosphere at the ordering meeting was warm, and the guest of honor and the guest of honor had close exchanges to achieve win-win cooperation.
the theme of the new red bean bra in autumn and winter 2019 is "comfortable life · soft era", which continues the product design concept of "fashion, softness and comfort", and further highlights the product advantages and brand strength of red bean bra in combination with the fashion trend in 2019. focusing on the three key words of "multi category", "serialization" and "comfort", this order will launch four categories: bra, underwear, home clothes and thermal underwear. the products will firmly grasp the two cores of "serialization" and "comfort".
gu jinbiao, general manager of wuxi south hodoyuan investment co., ltd., said at the press conference: "while stabilizing the existing market, red bean bras continue to strengthen product r & d, improve product quality and accelerate product serialization. i hope dealer friends can work with the company to actively change sales ideas and brand operation mode, pay attention to the fabric, quality and comfort of underwear, and try the one-stop procurement and wholesale mode of multi category combination, so as to achieve mutual benefit and win-win results. in addition , we should sink the channel to the third and fourth tier cities, focus on developing new customers, further broaden the market, expand product sales, expand brand awareness and expand market share. "
guo dongping, manager of red bean bra commodity department, introduced the highlights and styles of the new products to the dealers. he introduced the characteristics of the new products of the four categories in detail, and emphasized the serialization, comfort and function of the products.
liu hongbiao, vice chairman of south hodo put forward strategic guidance on the future development direction of south hodo bra. president liu pointed out: "red bean bras should 'seek development through change', actively seek new changes, accelerate enterprise transformation, vigorously promote single product marketing to transform brand series marketing, and keep up with the pace of the development of the times. brand series marketing should pay attention to commodity planning, further clarify the commodity structure, marketing strategy, visual creativity, combination of surface accessories and display collocation of popular trends, so as to make the brand positioning consistent with the market market integration and comprehensive service to dealers. at the same time, i hope dealer friends can innovate in thinking, change the business model with the market, actively broaden channels and layout terminals. "
wuxi south hodoyuan investment co., ltd
insist on serving the dealer friends wholeheartedly
the autumn and winter product ordering will be fully supported by the company's leaders
with the joint efforts of all staff