since the first mini mba class of south hodo was officially opened on april 20, 2018, it has received many lectures and practical training from experts and scholars in different fields from the school of overseas education of shanghai jiaotong university, which has greatly benefited all students.
on august 24 and august 25, south hodo mini mba class received another two-day course training.
customer relationship management
lecturer: zhang lan
mba from shanghai university of finance and economics, once served as general manager and business director of general electric china (ge), philips china and domestic listed companies. he is currently the president of the council of shanghai training association (sta).
main content:
customer relationship in the industrial age: chain relationship - clear hierarchy; clear boundaries; brands master the value chain; there are too many materials and too few spiritual aspects.
customer relationship in the internet era: network relationship - user centered; equality (knowledge, information); borderless; from operating products to operating users.
five steps of establishing customer relationship: analyzing customer needs; understand the customer procurement process; analyze the internal role and division of labor of customers; access to customers; win trust
three magic weapons for managing customer relations: building mutual trust; communication tools: all-round chat; executive tools: action plans.
business acumen management sand table simulation
lecturer: pei zhangxian
he is an actual combat trainer, sand table training expert and vice president of china sand table simulation actual combat teaching research institute.
this course is a highly participatory team sand table simulation course.
the site is divided into six groups, representing the six newly established companies. from market research, product r & d, financing, operation team, marketing team, price comparison, promotion, customer satisfaction, contract volume, profit, sales target, etc., simulate the operation step by step according to the actual situation of enterprise operation, so as to exercise the role division of each team, it is really a fierce competition in the market.
the focus of management is operation, and the focus of operation is decision-making.
participants share:
1. discover the advantages of customers, know their needs, start from their needs, establish a trust mechanism, and establish and maintain long-term partnership with customers~
2. in the face of challenges, clarify ideas and find marketing pain points. don't be afraid to experience the wind and rain. after all, there will be a rainbow after the wind and rain~
3. we must break the traditional management concept and keep in mind that "sometimes it is not competitors that eliminate enterprises, but this era"
4. communication is a university question, can speak, not rhetoric, but can grasp each other's heart, know yourself and know the other, can win every battle!