on february 11, 2019, wuxi south hodoyuan investment co., ltd. organized and held the "mobilization meeting of south hodoyuan investment in 2019". liu hongbiao, vice chairman of south hodo gu jinbiao, general manager of south hodoyuan investment, and all employees of south hodoyuan clothing attended the meeting. the main task of this meeting is to summarize the work of south hodoyuan in 2018 according to the relevant requirements of south hodo and more importantly, to comprehensively mobilize and deploy all the work in 2019, so as to make a good start and take a good step for the work of the whole year.
at the meeting, guo dongping, head of the marketing department, made a speech. guo dongping, head of the marketing department, said that the current tax control policy is very strict, the tax cost increases year by year, the bra origin is strictly investigated by environmental protection, the cost of noodles and accessories is rising, and the product cost is rising, which has a certain impact on the bra wholesale market. in the face of severe challenges, we still need to strengthen our confidence and rise to the difficulties. in the past 19 years, we should focus on "three transformations and two priorities".
"three transformations":
1. product transformation. from the quality and fashion of bra, it began to comprehensively change to the functional characteristics of high cost performance and more gentle and transparent, so as to meet consumers' pursuit of product fashion and comfort and comply with the market development trend. 2. service transformation. strengthen the training of business personnel, pay attention to the introduction of talents and improve the service level of business personnel. 3. assessment transformation. on the basis of 18 years' performance evaluation, focus on the performance growth points in 19 years to improve the enthusiasm and pioneering and innovative spirit of business personnel.
"two key points":
1. channel sinking and development of third and fourth tier cities. on the basis of stabilizing the existing market share, we should change our ideas, innovate products, sink channels and look for new growth points. 2. reduce the second item of funds. formulate two effective capital control policies and actively digest inventory.
then, qian bin, head of the asset management department, made a relevant work report.
qian bin said that in 2018, under the correct guidance of leaders of nanguo south hodo holdings co., ltd. and under the leadership of general manager gu jinbiao, good achievements were made and some experience was accumulated. in 2019, we will make persistent efforts, focusing on the following work: 1. accelerate the disposal of the remaining collateral of wujiang shengli asset package, recover funds and realize profits. 2. acquire high-quality asset packages, cooperate with external institutions, and actively carry out asset package business.
subsequently, zhang ting, head of idf online marketing division, also made mobilization and deployment for relevant work in 2019. zhang ting said that we should deeply summarize the experience and lessons of 2018, reflect on the shortcomings and actively carry out the work in 2019, mainly in the following aspects: 1. steadily improve sales and gradually improve the level. 2. maintain popular models and supplement new products to drive the whole store. 3. optimize the flow structure, strive for free flow, and reasonably control the paid flow. 4. the activity registration does not take the low price as the price, and pays attention to the product quality. 5. increase efforts to deal with inventory and speed up inventory turnover. 6. do a good job in the annual promotion planning 7. store visual image upgrading 8. content marketing attempt 9. cost reduction, etc
the second agenda of the meeting was a concluding speech by gu jinbiao, general manager of south hodoyuan investment.
president gu stressed that south hodoyuan achieved satisfactory results in 2018, which is inseparable from the joint efforts of all employees. then, the key work of various departments in 2019 was deployed. 1. asset management department: continue to promote the disposal of the remaining collateral of wujiang shengli asset package; follow up the repayment plan of wujiang jinqiao textile debtor; strengthen the contact with external asset companies and banks to develop new business; organize asset package team to participate in industry training and improve team ability. 2. marketing department: channel sinking, increasing efforts to develop new customers; plan the two-quarter ordering meeting. 3. idf online marketing division: strictly implement and implement the annual target plan and control the cost. formulate annual operation plan and control each node and promotion activities; in terms of product operation, make product positioning: drainage funds, profit funds, activity funds, etc., and control the sales of key single products throughout the year; activity registration is won by products, not at the cost of low prices; we will continue to promote the amoeba assessment mechanism. each sector should focus on two funds, strengthen control and reduce risks.
liu hongbiao, vice chairman of south hodo put forward strategic development suggestions from the perspective of overall development.
president liu put forward the guiding ideology of "strategy determines the direction, mode determines the advantages and disadvantages, management determines the benefits, and details determine the success or failure" and the development strategy of "seeking development through change, innovation and transformation". president liu places new hopes and requirements on south hodoyuan investment company, mainly in the following four points: 1. strengthen development and innovation and accelerate transformation and development. pay attention to the innovation of thought and thinking, have subversive thinking, critically examine the past and focus on the future. 2. focus on customer and market 3. strengthen management and assessment, and pay attention to process management. 4. team building should be streamlined and efficient, and pay attention to talent training and introduction.