youth zuo with double meetings - zuo men's 2018 winter new product review meeting and ordering meeting came to a successful conclusion.
the 2018 winter new product review meeting officially began at 9 a.m. on may 20. zuo fashion men's wear invited more than ten people, including brand vvip customers, front-line store managers, regional supervisors and younger representatives of target customer groups, to form a professional evaluation team to carefully evaluate and select the new winter clothes in 2018, and provide their own opinions on the fabric, version, style, color and size of the clothes.
foresee, breakaway and midnight carnival constitute the theme of this new winter dress. environmental issues, population and commodities are frequently flowing around the world... economic globalization is imperceptibly affecting modern lifestyles. this series of lifestyle changes have also changed people's view of fashion. foresight caters to this key concept, reinterprets the new lifestyle, takes the metal and concrete urban decorations full of rough and gravel structure as inspiration, does not make too many fashion gimmicks, selects durable and durable design, daily exploration, protective instinct and scientific and technological pragmatism, which are deeply loved by modern people, and takes the retro khaki and biscuit color as the main line. black, white and gray are used as the basic color to set off a strong retro atmosphere.
under the background of this new era, the fast-paced lifestyle puts great spiritual pressure on people living in modern cities. under this pressure, they advocate a healthy lifestyle. cocoon life and hedonism have become emerging topics, allowing people to find a happy place in their hearts from the complex reality. they focus on their own internal pleasure and do not comment on the outside world, emphasize pure life attitude, break away from "total materialism" and embrace self. this series combines the retro style of the 1980s and the characteristics of feminism. it has a wide profile, a great sense of wrapping, and the exaggerated structural design is special and practical. this series uses black gray as the basic color and warm halogen blue as the bright color, adding a trace of warmth in winter.
on the other hand, young people also pay more attention to activities after work, such as a trip, a music festival and a one night carnival. with the stimulation of neon lights and alcohol, the psychedelic feeling is a good medicine for people to get rid of the emptiness and boredom of real life. in the midnight carnival series, the trendy street culture is combined with urban business men's clothing, and the color contrast is used to make it more dynamic and exquisite, adding outdoor sports elements is also a popular style at present. it integrates business, street and sports. in the slightly monotonous autumn and winter, black is the main color, supplemented by mysterious midnight blue and warm high-risk red, breaking the previous insipidity and creating a new men's wear in the new era.
the importance of the review meeting to the clothing brand is self-evident, and the winter clothing review is the top priority. after a compact review, our review team has completed the screening and evaluation of all 251 new winter clothing, removed the turnip and selected 137 new winter clothing to enter the final ordering link, providing valuable opinions for the ordering of products. through this vip review, the fashion route to be taken by zuo is more clear, and the brand image of zuo is further enriched, so as to take a step of strategic significance for the future brand development.
the picture shows zhang jianzhen, deputy general manager of shanghai hongzhao clothing co., ltd., explaining the winter clothing design plan for the reviewers
the picture shows the designer explaining the product details and the model showing.
the picture shows the designer and members of the vip jury
on may 23, zuo brand store managers and franchisees from all over the world gathered together to participate in the 2018 winter new product ordering meeting. as the venue of the conference, the south hodo cinema store under hong kong is a brand new image store newly upgraded on april 28 this year. it perfectly deduces the 2018 winter clothing theme of foresight, separation and midnight carnival with dark blue and black gray of iron art.
according to the pre planned process, the store managers began to select and order new clothes this winter after receiving their own ordering task. for winter clothes in different bands, the company has equipped professional designers to explain and special models to interpret. ordering will be quietly carried out in the rotation of new clothes, interspersed with a burst of discussion or praise from time to time. it is said that the people at work are beautiful, so the zuo brand store managers gathered in the cinema store undoubtedly form a beautiful picture, and zuo is bright and shining because of such a group of beautiful people.
supervision store manager ordering site
after the tight and busy ordering meeting process, the store managers started a long-term skill training. the company organized a number of training projects including corporate culture, display, management and members. zuo brand store managers gathered together to share their personal practical experience with you while accepting knowledge input. the on-site atmosphere was harmonious.
passion, uniqueness and optimism are zuo's eternal ideas. foresight, separation and midnight carnival are the extension of its ideas under the new environment and new trend. its ambition is binbin and its style is present. after ordering, adjustment and confirmation, the ordering will come to a successful conclusion. the store managers of zuo brand also rush to all directions with confidence in new winter clothes and sincere hope for zuo brand.