on february 26, 2018, wuxi south hodoyuan clothing co., ltd. organized and held the "mobilization and commendation meeting of south hodoyuan clothing in 2018". zhou mingjiang, chairman of south hodo liu hongbiao, vice chairman, cai jie, general manager, leaders of various functional departments and all employees of south hodoyuan clothing attended the meeting. the meeting was presided over by vice chairman liu hongbiao. the main task is to summarize the work of south hodoyuan in 2017, commend the outstanding individuals and teams, and more importantly, fully mobilize and deploy all work in 2018, so as to make a good start for the work of the whole year.
agenda item: cai jie, general manager of south hodo read out the list of marketing personnel, technicians and teams of south hodoyuan in 2017 and gave awards and commendations on site.
the second agenda item: the representative of south hodoyuan clothing department made a speech.
guo dongping, head of the marketing department, said that in the face of the impact of the sinking of online marketing and chain brand channels, the situation of the wholesale market is very severe and challenging, but we must meet the difficulties and do the following key work: continue to reduce the second fund. accelerate the processing of inventory through supermarkets, online sales, shopping malls, individual retail and other channels. in addition, establish the tail goods department to clarify the department's objectives and tasks. second, accelerate the recovery of payment for goods. strengthen customer credit investigation, reduce capital risk, and consider using legal means to recover some funds. at the same time, strengthen the assessment of corresponding business personnel and assign responsibility to each person. third, improve customer service level and steadily explore the market.
ni xiaoyan, head of idf online marketing department, gave a work report: in 2017, idf sales increased by 30.43% compared with the same period last year, customer unit price increased by 2.29% compared with the same period last year, and the conversion rate increased by 14.79% compared with the same period last year. in 2018, idf will continue to do a good job in the annual promotion plan, improve the input-output ratio, use the promotion activities to improve sales and digest inventory at the same time. in addition, continue to strengthen brand positioning, refine the main market, moderately increase auxiliary categories, enhance brand competitiveness and improve performance.
the third agenda: gu jinbiao, general manager of south hodoyuan clothing, reported and summarized the work of south hodoyuan in 2017, and deployed and mobilized the work in 2018.
president gu stressed that south hodoyuan achieved satisfactory results in 2017, which is inseparable from the joint efforts of all employees. among them, the asset package business sector has made breakthrough progress, providing an opportunity for the transformation and upgrading of south hodoyuan. three business segments in 2018: idf online marketing, bra wholesale and asset package. idf online marketing should achieve rapid development and introduce amoeba business model. bra wholesale should stabilize the market and actively develop new customers. asset package should further promote and improve team construction. each sector should focus on two funds, strengthen control and reduce risks.
at the meeting, zhou mingjiang, chairman of south hodo put forward strategic development suggestions from the perspective of overall development. president zhou first affirmed south hodoyuan's achievements in 2017, saying that it is not easy for south hodoyuan bra wholesale market to achieve the current achievements in the face of the severe test of gradual shrinkage and the impact pressure of e-commerce and chain brands. then, president zhou stressed that under the environment of enterprise share reform, we should continue to promote the amoeba model and make it blossom and bear fruit. in terms of products, we should grasp the key antibacterial categories of yew, do a good job in concept marketing, strengthen selling points and enhance product value. whether wholesale or online marketing, we should pay close attention to product quality and improve customer loyalty. the field of asset package should be deeply studied and gradually promoted. how to transform and upgrade enterprises needs to be further discussed.