about chic 2018 (spring)
china international clothing and apparel expo (chic2018 spring), invited by the spring festival, started on the morning of march 14. the crowd of exhibitors showed the vigorous vitality of china's clothing industry. chic 2018 (spring) held 1395 brands from 1210 exhibitors in shanghai convention and exhibition center with a large exhibition area of 117200 square meters. on the first day of the exhibition, it ushered in a passenger flow peak of 47917 people. it is conceivable that its information is huge and its content is rich.
作为亚洲规模及影响力的专业服装服饰展会平台，chic 2018（春季）的上千余家参展商分别来自意大利、法国、英国、德国、韩国、日本、美国、加拿大、土耳其、荷兰、波兰、芬兰、希腊、瑞典、丹麦、印度、巴西、秘鲁、中国等21个和地区，不仅是对中国服装产业“走出去、引进来”的一次强势助力，也再次证明了中国服装产业不断深化的世界影响力。
chic 2018（春季）各展区以“年轻态”绽放展会布局与时尚态度。
pulsating spring cloth fashion matrix
in this chic 2018 (spring) exhibition, zuo fashion men's wear is displayed in the brand style of "fashion, simplicity, freedom and vitality". a total of 200 new products are displayed in this exhibition, including 69 spring clothes, 26 summer clothes, 45 autumn clothes and 60 winter clothes. combined with the unique three-dimensional creative booth image, it has won the attention and favor of many customers present. interested customers have entered the site to understand the details and leave contact information for further negotiation.
at the same time, the r & d department contacted 8 garment oem exhibitors, 10 auxiliary exhibitors, 4 regional pavilions and one garment press conference.
results of business negotiation on the first day:
in this exhibition, zuo men's wear deeply negotiated 98 customers by expanding the in-depth communication of elites. a total of 17 interested customers were registered through on-site negotiation, and a total of 4 copies of intention to join in contracts were signed.
the creative booth is worthy of the name of spring
in order to further show the style of "youth", fashion, simplicity, freedom and vitality, zuo fashion men's wear also took great pains in the creativity of the booth.
the overall blue tone highlights the steadiness and wisdom of zuo, and shows that in the long-term development and unpredictable clothing market, zuo has always adhered to its own brand positioning, maintained its original intention, kept fresh for a long time, adhered to the "innovation" mechanism and broke through butterfly change.
the unique booth not only attracted the attention of many visitors, but also attracted the attention of the organizers. under the review of the organizer, the zuo fashion men's booth won the chic creative booth award, and the trophy was awarded by yang jinchun, full-time vice president of china garment association.
(creative booth award)
creative production and media communication
in addition to being favored by the organizers and market customers, zuo fashion men's wear was also interviewed by cctv-7 and youku.
in an interview, gu lixin, general manager of zuo fashion men's wear, introduced the highlights and brand characteristics of the clothes on display to the reporter in detail, and gave a new understanding to the garment industry from the aspects of "technology, fashion, green" and "youth".
when talking about what kind of partners you want to seek or what kind of business effect you want to achieve when participating in this exhibition, president gu said that you hope to improve the popularity of zuo through this exhibition. at the same time, you also hope to find direct, franchise and joint venture partners to better expand stores and become bigger and stronger.
for the future development plan of zuo fashion men's wear, president gu also revealed to the media that he will focus on developing jiangsu, anhui, sichuan and hubei and seek better business cooperation.
clothing expo
2018 is the key year of the 13th five year plan, the opening year of the 19th national congress and the 40th anniversary of reform and opening up. in such a year full of a sense of history, the garment industry has also ushered in a key year for comprehensively practicing the new positioning of "science, technology, fashion and green".
in these turbulent years, every link of the garment industry - design, production, management, channel and consumption are experiencing amazing changes, but the brilliance created by each link is increasing.
in 2018, zuo fashion men's wear will continue to adhere to the industry attitude of "emancipating the mind, exploring and innovating, being realistic and pragmatic", win with quality with the heart of "craftsman", intersect romance and fashion, and interlace eternity and classics, so that urban men can move forward confidently in their lives and dreams!