less than a year after its formal operation, south hodo telecom has developed more than 200000 users, and will continue to increase the investment in talents, funds and advantageous resources of the group, and walk out of a differentiated and sustainable development path of characteristic mobile resale business. its vision is to become an industrial internet virtual operator (virtual business for short), with the goal of developing 5 million users.
1.strive to build two markets
south hodo group obtained the mobile communication resale business license on november 20, 2014. the first call test was successful on february 4, 2015, the trial commercial was launched on may 31, and the official operation began in august. south hodo telecom plans to carry out mobile resale business, covering the whole country.
south hodo telecom has been committed to the implementation and commercial application of information projects, actively exploring new business models related to mobile internet, promoting the transformation and upgrading of south hodo telecom industry with information technology, and gradually realizing the long-term development goal of "smart south hodo". at the same time, with the demonstration effect of group informatization, south hodo telecom promotes its business model based on mobile internet to the upstream and downstream industrial chains and provides technical solutions.
at present, south hodo telecom has won a total of 31 pilot cities in china, with an overall development of more than 200000 users. 10 branches have been established nationwide. in terms of mobile resale business, south hodo telecom focuses on building two markets: the industry and the public (mobile citizen card). for the industry market, south hodo telecom integrates the group's advantageous industrial resources and devotes itself to creating a product route suitable for south hodo's development. at present, its products include a series of enterprise information products such as south hodo telecom's mobile phone all-in-one card, video supervision, rfid smart clothing, voip phone, mobile oa, video conference system and so on. for the public market, south hodo telecom focuses on the promotion of mobile citizen card products.
2.explore four development experiences
in terms of developing mobile resale business (or "mobile resale"), south hodo telecom has actively explored the following:
——based on its own industry, strengthen the integration with the main industry, do a good job in market segmentation and promote the integration of industrialization and industrialization. as a virtual operator in the textile and garment industry, south hodo telecom takes mobile resale as the starting point, with the help of the group's own strong brand capital advantages, rich customer channel advantages and mature network promotion advantages, combined with the demonstration effect of south hodo's own integration of industrialization and industrialization, promotes the business model and solutions based on mobile internet to the upstream and downstream industrial chains, and does a good job "the promoter of the integration of industrialization and industrialization and the demonstrator of smart enterprises".
——user quality and quantity "two hands" on the one hand, south hodo telecom attaches great importance to the construction of channels: 10 branches have been established nationwide; joint sales have been carried out in combination with south hodo clothing chain stores and south hodo broadband; cooperative agents are managed at different levels; cross-border cooperation has been carried out continuously, and south hodo telecom is committed to intelligent, mobile and information services in the clothing industry; on the other hand, south hodo telecom adheres to the real name system of the ministry of industry and information technology policy, strictly control garbage, fraudulent phone calls and sms, continuously rectify the construction of channels, patrol and make unannounced visits, fully develop real users and strive to improve arpu value.
——explore the path of differentiation and create characteristic information products. south hodo telecom has invested more than tens of millions of yuan to create a series of emerging enterprise information products, and on this basis, build the product concept of "smart enterprise", "smart transportation" and even "smart city".
——adhere to the "two two four four" development idea. two priorities, two indicators, four channels and four principles. "two priorities" refer to the vertical upstream and downstream enterprise users in the mobile citizen card market and the textile industry; "two indicators" are the number of online users and monthly arpu value; "four channels" include self owned channels, enterprise users, clothing stores and distribution outlets; the "four principles" mean the development of attribution, differentiated development, ensuring low arpu value and real name access.
3.unique "b2b2c" business model
south hodo telecom explores the unique "b2b2c" business model - by serving small and medium-sized enterprises and then connecting with enterprise employees, help enterprises provide better services for their customers, and finally transfer brand value to end customers to form an ecological closed loop. a series of enterprise information products will be bound with south hodo 170 / 171 number. in addition to basic communication functions, users can also enjoy various value-added services build a comprehensive mobile communication solution.
there are two keys to adhere to the development of differentiation: one is product differentiation; the other is service differentiation. with regard to product differentiation, adhere to the development of various packages and enterprise information products, improve product quality, improve product functions, and constantly build a multi-directional ecosystem. with regard to service differentiation, from the standardization of customer service center management to the diversification of sms push services , and then to the continuous upgrading of online hall, micro hall and palm hall, as well as the continuous launch of online and offline promotional activities, so as to truly bring users a more comfortable experience.
4.three bottlenecks in the early stage of development
since the ministry of industry and information technology issued the pilot license for mobile communication resale business, it has brought vitality and vitality to china's telecom operation market, but at the same time, virtual businesses have also encountered some bottlenecks in their development:
first, at first, i was not familiar with the communication field and lacked operation and service experience, which affected the speed of business development to a certain extent;
second, the homogenization trend of products and the 170 card charging modes on the market are relatively similar;
third, the negative report of no. 170 led to resistance to business development.
5.continue to promote speed-up and fee reduction
with regard to speed-up and fee reduction, south hodo telecom has taken and will take a variety of measures to implement. at present, south hodo telecom has fully launched 4g package to give users a better and faster network experience. in terms of tariff, south hodo telecom has cancelled long-distance fee, roaming fee and monthly rent, and has always implemented long-distance, city and man (domestic) integration, on the basis of standard tariff, lower tariff packages have been launched locally.
in addition, south hodo telecom is also applying to china unicom for module package. it plans to adopt the method of "national module local module traffic refueling package short number (family number)" to make the tariff more preferential and make the choice more free. in addition, viop telephone service is also continuously developing. with its extremely low tariff, it may become a new choice for users.
6.optimistic about the prospect of mobile resale
encouraging and guiding private capital to enter the telecommunications market and promoting the diversification of capital subjects and business subjects are an important direction for deepening the system reform of china's telecommunications industry in recent years. virtual merchants have played a positive role in activating market competition, promoting cross-border integration and innovation, and providing consumers with more choices and differentiated services.
south hodo telecom's vision is to become a "virtual business" of industrial internet; its mission is to be a "promoter of the integration of industrialization and industrialization and a demonstrator of smart enterprises"; its goal is to develop 5 million users. in order to achieve this goal, south hodo telecom will implement it from five aspects: market development, system support, product development, brand promotion and team building.
the future of mobile resale business has more room for innovation and development. internet will catch up with internet plus. and other strategic implementation opportunities, continue to increase the investment in talents, funds and advantageous resources of the group, rely on their own business resource advantages, use internet thinking, and walk out of a differentiated and sustainable development road of red bean characteristic mobile resale business through business innovation and business model innovation.